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Jun 2nd, 2008 - 09:27:40
"The tobacco companies employ predatory marketing strategies to get young people hooked to their addictive drug," said the WHO’s Tobacco Free Initiative Director Dr. Douglas Bettcher. WHO unveiled a new campaign urging governments to protect 1.8 billion young people worldwide, 80 percent of them in developing countries, whom the tobacco industry has in its sights with its multi-billion pound advertising budgets. Only 5 percent of the world’s population is covered by comprehensive bans on tobacco advertising and promotion, leaving 95 percent of the world exposed. A ban on one form of advertising simply led the industry to shift its "vast resources" to another channel, the WHO said. "The industry is like a mutating virus. If you leave a crack in the market they will slip into it," said Bettcher. Advertising bans had led to cigarette logos on clothing and shoes. "They convert people into moving billboards," he added calling on governments "to break the marketing web." Research showed young people were heavily influenced by advertising. The younger they were when they tried a cigarette, the more likely they were to become regular users and the less likely they were to quit. © Copyright 2006 by DiscountCigarettesBox.Com Top of Page |
