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Apr 16th, 2008 - 14:59:32

Former Philip Morris researcher to speak at SKC


Apr 16, 2008, 14:55

PABLO - Victor DeNoble, a former research scientist at Philip Morris, will talk about the tobacco industry, nicotine addiction and the health risks of secondhand smoke here Thursday.

DeNoble appears at noon at the Joe McDonald Events Center on the campus of Salish Kootenai College.

Hired in 1980 by the tobacco company to develop a safer cigarette, DeNoble says he and other researchers did just that, in a top-secret laboratory, coming up with a synthetic chemical that had the same effects as nicotine on the brain without the health risks.
But after originally being thrilled, DeNoble says, executives hid the findings, shut down the lab and fired the scientists in 1984. The reason: Marketing a “safer” cigarette would be tantamount to admitting cigarettes were dangerous in the first place, and executives had long denied the dangers of smoking.

In 1994, 14 days after seven tobacco company executives testified under oath that nicotine was not addictive, DeNoble provided some of the testimony that suggested they were lying.

He has testified before Congress, the Food and Drug Administration and former Vice President Al Gore’s Tobacco Settlement Committee, and appeared on “60 Minutes,” “Dateline NBC” and “Good Morning America.”

DeNoble’s talk is sponsored by the Confederated Salish and Kootenia Tribal Health and Human Services Department, and is free.

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