Philip Morris brands
Basic (cigarettes)
Basic is a brand of lower-cost cigarettes manufactured by Philip Morris, a division of Altria Group. Basic comes in several different varieties:Marlboro (cigarette)
Marlboro is a brand of cigarette made by Philip Morris. It is most famous for its billboard advertisements of the Marlboro Man. It is currently the best selling cigarette brand in the world. Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. By 1924 they were advertising Marlboro as a woman's cigarette based on the slogan "Mild As May". The brand was sold in this capacity until World War II when the brand faltered and was temporarily removed from the market. At the end of the war three brands; Camel, Lucky Strike, and Chesterfield surfaced and established a firm hold on the cigarette market.During the 1950s Reader's Digest magazine published a series of articles that linked smoking with lung cancer. Philip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered tip was launched in 1955.The brand is named after Great Marlborough Street, the location of its original London factory.
Varieties
Advertising campaigns
"Mild as May" is the advertising campaign used by Marlboro cigarettes before they added a filtered tip to their product. The product was endorsed by Mae West and marketed towards women. One of the features of Marlboro cigarettes at the time was a red tip, which hid lipstick marks that women would leave while smoking.This campaign was dropped in favor of a more masculine Marlboro Man campaign.In the early 1960s Philip Morris invented "Marlboro Country" and distilled their manly imagery into a rugged cowboy known as the "Marlboro Man." Marlboro quickly gained market share and saw their sales increase 5,000 percent within 8 months of the ad campaign's premiere. Marlboro is also well known for its sponsorship of motor racing. The Penske cars in the IRL Indycar series currently run in Marlboro's distinctive red and white colours. In Formula One, Marlboro now sponsors Ferrari, but for many years was the backer of McLaren. Various drivers have also been affiliated with the brand in the past, including Jenson Button, who received some funding during his Formula 3 campaign of 1999. The Peugeot World Rally team has also run with the iconic Marlboro livery.Parliament (cigarette)
Parliament is a brand of cigarette manufactured by Philip Morris. Parliaments are distinctive for their recessed paper filter, in contrast to the solid foam filters on other filtered cigarettes.
Varieties
Parliaments are sold in several different varieties:Popularity
Parliaments are generally characterized by a sharp, tangy flavor. Popular nicknames for the full flavor and lights, respectively, are "P-Funks" and "P-Lights." The former takes its name from the popular funk group P-Funk, or Parliament Funkadelic, most famous for its headliner, George Clinton (funk musician).Though Parliaments represent a small share of Philip Morris's cigarette sales (1.7% based on sales figures in the first quarter of 2004), they are rather popular among smokers in their 20s in the United States and Russia.L& M
L&M are cigarettes produced by Philip Morris Companies Inc., now known as Altria Group.
Available in four flavors:
and in packs of:
Virginia Slims (cigarettes)
Virginia Slims is a brand of cigarette manufactured by Philip Morris. The brand was introduced in 1968 and directly marketed to young, professional women, under the famous slogan, "You've come a long way, baby." Some media watchgroups considered this Virginia Slims marketing campaign to be responsible for a rapid increase in smoking among teenage girls.
Chesterfield cigarettes
At one time, Chesterfield cigarettes was one of the three most smoked brands of cigarettes in the United States. They are currently being produced by Philip Morris USA as a discount brand of cigarettes. The non-filtered version is known for being very strong.Chesterfield was the preferred brand of James Dean, who was known to be a heavy smoker, often taking in around 2 packs a day.Chesterfield was also the preferred brand of Humphrey Bogart( and contributed to his death from throat cancer at the age of 57), and Lucille Ball.A stolen carton of Chesterfields was featured in Jim Jarmusch's film Stranger Than Paradise.Chesterfield was featured as the sponsor on some of the Dragnet (drama) radio series.In the 1960's, print ads for Chesterfield featured color photographs of 4 smokers from various walks of life with the headline "Chesterfield People: They like a mild smoke, but they don't like filters."In the late 1960's, when other brands brought out extra-long 100 millimeter length cigarettes, Chesterfield unveiled its own version under the brand name 101. The name came from the fact that it was 101 millimeters in length, 1 millimeter longer than its competitors. That fact was the basis for its advertising slogan "a silly millimeter longer", which was used in TV commercials sung to the tune of the popular Ritchie Valens song La Bamba.A song named Chesterfield King by Jawbreaker is named after this brand. It is still very popular in Europe, mainly in Spain where it is the leader brand of blond cigarettes.
Benson & Hedges
Benson & Hedges is a brand of cigarette. They are registered in Old Bond Street in London. They are manufactured by Gallahers PLC in Lisnafillen, Ballymena, Northern Ireland for the UK market and by British American Tobacco PLC in England for other markets. The cigarettes are available in Gold or Silver forms.It is one of the most popular brands available in the UK, particularly amongst the 16-30 age range of smokers. At ?5.08 for 20 (at the time of writing), they are relatively expensive compared to other brands. However, many believe this particular brand of cigarettes to be more pleasant.Benson & Hedges was founded in 1873 by Richard Benson and William Hedges as Benson and Hedges Ltd. The company was formed to make cigarettes for the then Prince of Wales, Albert Edward. Alfred Paged Hedges succeeded his father in the business in 1885, the same year which Richard Benson left the business. The 1900s saw branches of Benson & Hedges Ltd. opening in the United States and Canada. In 1928, the American branch became independent, it was bought by Philip Morris in 1958 who also purchased the Canadian branch in 1960. Benson & Hedges Ltd in the UK was acquired by Gallaher Limited in 1955. In the 1930s, Benson & Hedges (Overseas) Ltd. was established by Abraham Wix to handle overseas trade. This branch was acquired by British American Tobacco in 1956. Today, British American Tobacco markets Benson & Hedges throughout Asia and the Pacific, including Australia and New Zealand, but excepting Taiwan and the Philippines. They also own branches in the Middle East and Africa. B &H is popular amongst young smokers in Australia.For ten years (1990-2000) Benson & Hedges sponsored the Benson & Hedges Symphony of Fire until tobacco advertising restrictions were legislated by the Canadian federal government.From 1878 until 1999, a Royal Warrant was issued to Gallaher on behalf of the product, however this was removed with the reasoning that the products were no longer used by the Royal Family. The Warrant seal, which had previously been on the flip lid of the box, was removed.Popular slang for Benson & Hedges in the UK is 'B &H', as in "I'll have 20 B &H please". In addition to this some smokers will request "20 Bensons please." They are also colloqually called "Benny Hedgehogs" around the Black Country area of Britain.
British American Tobacco & R.J. Reynolds Tobacc brands
Camel (cigarette)
Camel is a brand of cigarettes introduced by US company R.J. Reynolds Tobacco (RJR) in 1913. Camels contain a blend of Turkish and United States tobacco.Camel cigarettes were blended to be considerably easier to smoke in contrast to the much harsher brands popular at the time of its introduction. In addition, they were promoted, prior to official release, by a careful advertising campaign that included "teasers" which merely stated that "the Camels are coming." This marketing style was, in fact, a prototype for attempts to sway public opinion that coincided with the United States' entry into the First World War. Another promotion strategy was the use of a Circus camel, 'Old Joe', which was driven through town and used to distribute free cigarettes. Old Joe was used as the model for the camel on the package.The brand's catch-phrase slogan, used for decades, was, "I'd walk a mile for a Camel!" The most famous variety of Camel cigarettes was the soft pack of the regular, unfiltered variety. Camel regulars achieved the zenith of their popularity through personalities such as news broadcaster Edward R. Murrow, who smoked up to four packs of Camel regulars per day, in effect using a Camel cigarette as his trademark.Camel cigarettes logo In late 1987, RJR created Joe Camel as the mascot for the brand. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to pull the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a somewhat more adult campaign which appealed to the desires of twenty-somethings to meet or as the case may be, actually be beautiful and exotic women (desires they nonetheless share with teenagers).In 2005, Camel instigated new changes to the Turkish flavors by adding the name on the cigarette paper and changing the filter color and design. A blend called "Turkish Silver", a light version of either the Turkish Gold or Royal varieties, also became available that year. When smoked, the text on the paper is often still visible on the ashes. Winston-Salem, North Carolina, the city where R.J.R. was founded, was nicknamed "Camel City" at one time because of the brand's popularity. However, this name is passing out of usage among locals.Varieties
Camel cigarettes come in the following varieties:In addition, "Exotic Blends" have been available in tins. These include:
Winston (cigarette)
Winston cigarettes are manufactured by R.J. Reynolds Tobacco Company. The brand was introduced in 1955, and became the best-selling brand of cigarettes in the United States. It held the #1 spot from 1966 to 1975. In the early part of the 21st century, Winston is still one of the top 10 brands in the U.S. As of February 1, 2006, Winston cigarettes are available as Winston Regular, Winston Lights, Winston Super Lights, and Winston One. Between 1972 and 2003, Winston was known for its sponsorship of Nascar's premier championship, the Winston Cup.
Pall Mall (cigarette
Pall Mall cigarettes are a brand of cigarettes produced by R. J. Reynolds Tobacco Company in Winston-Salem, North Carolina.
History
Pall Mall brand cigarettes were introduced in 1899 by the Butler & Butler Company, in an attempt to cater to the upper class with the first "premium" cigarette. In 1907, Pall Mall was acquired by American Tobacco with the sale of Butler & Butler. Their new owners who used the premium brand to test out new innovations in cigarette design, with the "king-size" (now the standard size for cigarettes at 85mm), then a new way of stuffing the tobacco that was supposed to make the cigarettes easier on the throat. Pall Malls reached the height of their popularity in 1960 when they were the number one brand of cigarettes in America. The gambles in design had paid off and so the company introduced "longs" or 100mm cigarettes (again creating a standard, this time for long cigarettes).In 1994, when Pall Mall was purchased by Brown & Williamson Tobacco Corporation, they had fallen behind in design, remaining one of the only cigarette brands to remain filterless. Finally, in 2001, the new filtered Pall Malls were introduced, catching up with the industry that was shaped by their innovation. Brown & Williamson merged with R. J. Reynolds Tobacco Company on July 30, 2004, with the surviving company taking the name, R. J. Reynolds Tobacco Company. R. J. Reynolds continues to make unfiltered and filtered styles of Pall Mall for the U.S. market, emphasizing the latter. British American Tobacco makes and sells Pall Mall outside the U.S.Logo
The famous Pall Mall logo has large art nouveau lettering spelling out "Pall Mall" on the top front of the pack. On the face is a white coat of arms on the front and back of the pack. Showing two regal lions pawing the sides and a knight's helmet on top, the inside of the shield reads "Per Aspera Ad Astra" or "Through Difficulty to the Stars". There is a banner underneath the shield that holds a much more famous latin phrase, "In Hoc Signo Vinces" or "In this sign, you will conquer". The phrase was the one that appeared in a vision to St. Constantine before the Battle of Milvian Bridge where he was greatly outnumbered. God instructed St. Constantine to put the cross on all the shields of his men. The next day, St. Constantine was in Rome, victorious, paving the way for the Edict of Milan. The famous Pall Mall slogan, "Wherever Particular People Congregate", appears beneath the coat of arms.Lucky Strike
Lucky Strike is a brand of cigarettes. The brand was first introduced in 1871 as a smoking mixture by R.A. Patterson in Richmond, Virginia. In 1916 it was introduced as a finished cigarette in a dark green pack by the American Tobacco Company. In 1917 the slogan "It's Toasted" was used. The slogan simply described the manufacturing process in which the tobacco is toasted rather than sun dried, which substantially affects the flavor. Also the message "L.S./M.F.T." (Lucky Strike means fine tobacco) was introduced on the package. The pack was changed from green to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war," the company claimed the change was made because the copper used in the green color was needed for World War II. American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package look drab. As a result, the white package was introduced, not to help the war effort as claimed, but to lower costs and to increase the appeal of their packaging among female smokers. In the early 1960's, Lucky Strike's TV commercials featured the slogan "Lucky Strike separates the men from the boys....but not from the girls" set to music. Later, this type of advertising was prohibited, as laws restricting tobacco advertising forbid cigarette advertising to include any references that cigarettes increased one's popularity, stamina, appeal, etc. Later, when Luckies with filters were introduced in the mid 1960's, print and TV ads featured the slogan "Show me a filter cigarette that delivers the taste, and I'll eat my hat!" (usually sung to music on TV). Print ads showed smokers wearing hats from which a "bite" was supposedly taken, whereas TV commercials broke away from the smoker who issued that challenge, then came back to show the same smoker wearing a hat from which a "bite" was taken.In 1978 and 1994, export rights and U.S. rights were purchased by Brown & Williamson. In 1996, filtered styles were launched in San Francisco, but it was not until 1999 that they were available all over the United States. This cigarette is made with Turkish tobaccos.The Lucky Strike logo was created by famous industrial designer Raymond Loewy, who also created the logos for Exxon and Shell. The logo later became a prominent fixture in Pop-era artist Ray Johnson's collages. Lucky Strike was the sponsor of Jack Benny's television program in the 1950s on CBS. Lucky Strike was also the major sponsor of BAR Honda in Formula One racing. The cigarette brand is also patronized in the anime Cowboy Bebop, where character Faye Valentine is often seen with one in her mouth. The logo also makes prominent background appearances. An urban legend of Lucky Strike's is that every one in a hundred Lucky Strike cigarettes was actually a joint.
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